Objective
Sunni is launching a branding initiative to establish itself as a fun, stylish, and accessible sunglasses brand. The goal is to develop a cohesive brand identity that reflects Sunni’s vibrant and trend-forward personality.
Target Audience
- Young adults and millennials (ages 18–35)
- Fashion-conscious consumers
- Outdoor enthusiasts
Messaging
- Vibrant
- Playful
- Confident
- Messaging should be upbeat, engaging, and conversational
Concept #1
Concept #2
Final Design
