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Objective

Monarch Dental is launching a new visual identity with a logo design embodying elegance and transformation. The butterfly, particularly the monarch, symbolizes change, beauty, and grace—traits that align with the dental care services provided. 

Target Audience

  • Primarily 25-60 years old.
  • Local community within a 20-mile radius of the dental practice.
  • Hobbies: Health and wellness, family activities, social events, travel.

Messaging

  • Approachable
  • Friendly
  • Positive