
Objective
Monarch Dental is launching a new visual identity with a logo design embodying elegance and transformation. The butterfly, particularly the monarch, symbolizes change, beauty, and grace—traits that align with the dental care services provided.
Target Audience
- Primarily 25-60 years old.
- Local community within a 20-mile radius of the dental practice.
- Hobbies: Health and wellness, family activities, social events, travel.
Messaging
- Approachable
- Friendly
- Positive









