About
I’m an illustrator, graphic designer, and marketer with a passion for color, funky shapes, and connecting people through design.
Outside of work, I love to doodle, explore new places, and am on a mission to visit every National Park in the United States. I listen to maybe too much ABBA and take way too many photos.
You can reach me at: elliefreeman@icloud.com
I look forward to working with you!
Experience
- Graphic Designer - Brightly Social Co.
- Art Director - Soapbox Agency
- Multimedia Editor - BYUI Scroll
- Social Media Manager - Diciccio Freeman Orthodontics
- Created reusable social media templates for 10+ brands across platforms, including Instagram, Pinterest, and LinkedIn, supporting both client work and internal teams.
- Designed Instagram graphics for 14 accounts, ranging from brand-new profiles to accounts with over 1.5 million followers.
- Designed and built websites alongside a teammate using Squarespace, Shopify, and WordPress, taking projects from wireframes through launch and focusing on user-friendly layouts, SEO, and easy-to-shop online stores for a variety of client brands.
- Collaborated with a team member to create brand identities across multiple industries, delivering brand guides and visual systems used across websites, storefronts, and social media to support consistent, audience-focused branding.
- Led a team of four designers working on 3-5 client projects at a time; kept us on schedule and in budget.
- Used provided research by our research team on the nutritional value of different microgreens to create branding, social media content, and packaging in two sizes for a powdered microgreens brand.
- Worked with Eastern Idaho Public Health to create a 20-minute video/animation about Naloxone, a medication preventing overdose, to be shown as a training video to be used throughout Eastern Idaho.
- Worked with the Cultural Arts Director at Rexburg Tabernacle to create banners for their event that fit with their current brand guidelines.
- Developed a social media strategy and posted engaging content across Instagram, Facebook, and Threads to reach BYU-Idaho students and Rexburg locals; this led to a bump in our website readership.
- Created engaging Instagram content that increased our follower count 38% (from 4,000 to 5,500) in a 4-month span.
- Designed a print edition of the newspaper to be distributed across campus. campus, helping to increase brand awareness and to give us confidence when approaching local businesses to secure advertisements.
- Built and ran weekly email campaigns to increase readership and awareness; increased newsletter subscribers by 30%.
- Posted, replied to DMs and comments, and created content for the company’s social media platforms including Instagram, TikTok and Facebook.
- Designed stickers, tee shirts and promotional materials to give out to patients increasing brand awareness in the community.
Education
GPA 3.9
Mutual Ad Campaign | Visual Media Practicum
- Worked in a team of 5 to create an ad campaign for a dating app including new colors, slogans, and a series of social media posts, billboards, murals, and flyers; sold the campaign to the company, and the campaign is currently running on the app store.
Famous Paintings Reimagined | Senior Project
- Created a series of illustrations based on famous paintings such as the Mona Lisa for based on famous paintings such as the Mona Lisa for a capstone project; scored a 98% based on ratings of 3 judges.